Success in

Marketing Automation

Starts Here

I have specialized in providing strategic marketing automation and consulting services, helping businesses streamline their marketing efforts and maximize ROI. My expertise lies in designing and implementing cutting-edge marketing automation strategies, guiding businesses in leveraging Martech solutions, managing complex web and system integrations, and driving impactful digital marketing and analytics initiatives. With a client-centric approach, I deliver tailored solutions that align with business goals and enhance overall operational efficiency.

• Designed and implemented end-to-end marketing automation strategies to enhance lead nurturing, customer retention, and campaign performance.
• Helped businesses adopt platforms like HubSpot, Salesforce Marketing Cloud, Marketo, and more for scalable automation.
• Delivered training and guidance to ensure seamless adoption and optimal use of marketing tools.
• Assessed and recommended Martech stacks aligned with business objectives to improve workflows and deliver actionable insights.
• Enhanced workflows and personalization strategies using advanced Martech solutions.
• Directed website projects and integrated platforms (CRMs, CMSs) for unified workflows.
• Delivered detailed performance reports and actionable insights to measure campaign success and guide strategic decisions.

Worked with

PadSplit is a mission-driven real estate company that provides affordable co-living solutions, helping individuals secure housing while enabling property owners to maximize their income. At PadSplit, I lead the marketing automation team, driving the design and implementation of user journeys to enhance B2B and B2C conversions. My role includes launching impactful campaigns to increase bookings and brand awareness, refining segmentation strategies for highly personalized communications, and delivering actionable insights to stakeholders.

• Designed and implemented comprehensive user journeys to significantly boost conversion rates across multiple channels.Spearheaded campaigns and ad hoc emails through Iterable, effectively increasing brand awareness and driving bookings.
• Developed advanced segmentation strategies to create highly personalized and impactful communications.
• Assembled and led a team of three marketing professionals, enhancing campaign success and operational efficiency.
• Delivered in-depth reporting and insights to senior management, aiding in strategic decision-making.
• Managed dynamic referral campaigns, successfully driving increased bookings and customer engagement.
• Leveraged Pardot to craft and deploy targeted B2B campaigns, fostering strong relationships with hosts and partners.

At Ink Consulting, I provide technical and functional consulting on Salesforce Marketing Cloud for clients across Europe. My role involves managing long-term projects, creating custom solutions for data processing and integrations, and maintaining platform integrity to ensure seamless communication workflows. I also support pre-sales activities by demonstrating value through tailored strategies and solutions.

• Supported pre-sales activities, contributing to client acquisition and retention.
• Planned and managed the migration and integration of various clients from other marketing automation tools to Salesforce Marketing Cloud.
• Streamlined workflows to maintain data integrity and prevent communication errors.
• Delivered customized integrations and automations for third-party applications. This includes custom marketing cloud apps and activities.

Worked with

At Emakina, I planned and executed marketing automation concepts for leading EMEA companies. My work involved data analysis, segmentation, and customer journey optimization while ensuring GDPR compliance. I also led a team of two, focusing on training and implementing Salesforce Marketing Cloud solutions.

• Developed GDPR-compliant integrations across sales, service, and marketing systems.
• Designed and coded personalized email concepts using AMPScript and Server-Side JavaScript.
• Enhanced multi-channel customer interactions for key clients.

Worked with

At KLM, I took ownership of marketing automation by transitioning agency work in-house. By mastering their Salesforce Marketing Cloud setup, I developed custom tools and dashboards to optimize newsletter creation and data management, significantly improving workflow efficiency.

• Reduced reliance on third-party agencies by handling all marketing automation in-house.
• Built secure dashboards and tools to streamline newsletter creation and data updates.
• Enhanced personalization and segmentation capabilities for improved engagement.